About Real Cents Organized

---

For years, my professional life was in healthcare, a world where every action has a consequence and perfection is the standard. It’s a field that hardwires you with a meticulous, detail-oriented mindset. At the same time, I’ve always had a personal passion for finance, money management, and the incredible potential of real estate investing.

When I bought my first single-family rental property many years ago, these two worlds collided.

I quickly realized that owning a property was one thing; managing its finances with the same level of precision I was used to was another. I didn't just want to "get by" - I wanted to maximize every dollar and take advantage of every legal tax deduction permitted.

So, I searched high and low for answers and for experts. What I found was a struggle. It was incredibly difficult to find knowledgeable people with an impeccable reputation who truly understood the nuances of real estate bookkeeping. I knew there had to be a better way. So, I built it myself.

Driven by my passion for organizing numbers, I developed my own system. It became a personal obsession to create a set of books so perfect and so organized that by January 1st each year, I was completely ready for tax season, just waiting on a few forms from the bank.

I was always the first in line at my accountant's office.

This stood in stark contrast to the experience of my investor colleagues. At the start of each year, I would hear their familiar frustrations: a shoebox full of receipts, no bookkeeping done at all, and a mountain of stress. They would always ask me, "Who do you use?"

I finally realized that I was the answer.

I started helping them get their books in order, and I discovered my true calling. There are two kinds of investors out there: those who are passionate about the numbers, and those who are passionate about the art of the deal - crafting real estate into success, but who hate staring at spreadsheets.

My goal is to serve those artists.

The name is a play on words that captures our entire mission: to make real sense of your finances by getting them organized.

Let's be honest, bookkeeping isn't fun for most people. You didn't invest in real estate so you could spend your nights buried in spreadsheets. We remove that burden, so you can spend your time doing the parts of real estate that you love, and most importantly, spend your precious hours with your family.

Nothing is more rewarding than watching a new client sigh a breath of relief when we take over their books. It's like watching them physically exhale the stress from their lives. That is our mission. To give you back your time, your focus, and your peace of mind.

Thank you for being here. I look forward to helping you on your journey.

 — Tom Latuga, Founder