Tom Latuga
Founder & Lead Bookkeeper
Hi, I’m Tom.
I built RCO from the bookkeeper I wished I had.
“My mission is simple: to give real estate investors their time back and replace financial stress with a sense of confidence and peace of mind. Your success is my success.”— Tom Latuga
From healthcare precision to real estate clarity.
My career began in the demanding field of healthcare, where I developed a deep-seated commitment to precision, accuracy, and meticulous attention to detail. Every action has a consequence, and I have carried that disciplined approach into my lifelong passion: finance and real estate.
As a real estate investor for many years, I experienced firsthand the challenge of managing property finances. I saw the need for a bookkeeping service that not only understood numbers but also understood the specific world of real estate, from tracking property-specific expenses and maximizing tax deductions to managing the complexities of both long-term and short-term rentals.
I founded Real Cents Organized to be the solution I wish I had. I partner with investors to build a rock-solid financial foundation for their portfolios, allowing them to focus on what they do best: finding deals and growing their business.
Built on real experience.
Not just credentials. Real-world investing combined with formal training.
Real Estate Investor
Extensive personal experience as a multi-property real estate investor across long-term and short-term rentals.
STR & LTR Expertise
Deep specialization in bookkeeping principles for both Short-Term and Long-Term Rentals, including the unique challenges of each.
Intuit Trained Bookkeeper
Formally trained and certified in QuickBooks Online by Intuit, with deep platform expertise.
When I am not organizing finances…
I am a husband and father first. The reason I built Real Cents Organized was so that I and my clients could spend less time buried in books and more time on what actually matters.
- 👨👩👧👦 Family time
- 🏊 Swimming with my kids
- 📖 Reading
- 🏠 Hunting for the next investment property
Ready to work together?
Book a free 20-minute call directly with me. No sales pitch, no pressure. Just a real conversation about your portfolio.
Schedule a Call with Tom →