Meet Tom Latuga, Founder | Real Cents Organized
Tom Latuga, Founder of Real Cents Organized

Tom Latuga

Founder & Lead Bookkeeper

Meet the Founder

Hi, I’m Tom.
I built RCO from the bookkeeper I wished I had.

A Note From Tom
“My mission is simple: to give real estate investors their time back and replace financial stress with a sense of confidence and peace of mind. Your success is my success.”
— Tom Latuga
Professional Background

From healthcare precision to real estate clarity.

My career began in the demanding field of healthcare, where I developed a deep-seated commitment to precision, accuracy, and meticulous attention to detail. Every action has a consequence, and I have carried that disciplined approach into my lifelong passion: finance and real estate.

As a real estate investor for many years, I experienced firsthand the challenge of managing property finances. I saw the need for a bookkeeping service that not only understood numbers but also understood the specific world of real estate, from tracking property-specific expenses and maximizing tax deductions to managing the complexities of both long-term and short-term rentals.

I founded Real Cents Organized to be the solution I wish I had. I partner with investors to build a rock-solid financial foundation for their portfolios, allowing them to focus on what they do best: finding deals and growing their business.

Qualifications & Expertise

Built on real experience.

Not just credentials. Real-world investing combined with formal training.

🏠

Real Estate Investor

Extensive personal experience as a multi-property real estate investor across long-term and short-term rentals.

📚

STR & LTR Expertise

Deep specialization in bookkeeping principles for both Short-Term and Long-Term Rentals, including the unique challenges of each.

Intuit Trained Bookkeeper

Formally trained and certified in QuickBooks Online by Intuit, with deep platform expertise.

Books on a shelf
Outside the Spreadsheets

When I am not organizing finances…

I am a husband and father first. The reason I built Real Cents Organized was so that I and my clients could spend less time buried in books and more time on what actually matters.

  • 👨‍👩‍👧‍👦 Family time
  • 🏊 Swimming with my kids
  • 📖 Reading
  • 🏠 Hunting for the next investment property
Let’s Talk

Ready to work together?

Book a free 20-minute call directly with me. No sales pitch, no pressure. Just a real conversation about your portfolio.

Schedule a Call with Tom →